Field Sales Director, East Coast, Le Labo North America
DescriptionLe Labo fragrances was born in Grasse (France), raised in New York (USA) and offers artisanal genderless scented creations (fine perfumery, home fragrance as well as formulas for body, hair, and face).
Le Labo stands for the lab in French:
Each of our boutique's function like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients in order to awaken their olfactory system and trigger emotions.
We freshly hand-blend our fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client.
Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company.
We work with a community of craftspeople who shape our world:
the flower harvesters, the local family farms, the candle hand-pourers, the reclaimed wood artisans, the lab technicians etc.
Joining Le Labo means joining a scented Revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches.
Being able to nurture our small roots and artisanal ethos while scaling our actions to become big and reach more people is our current balancing act for which we need support.
Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.
JOB SUMMARYLe Labo is expanding with the opening of new boutiques and corners.
To support this expansion preserving the values of our unique business model and mission of slow perfumery, craftsmanship approach and mindfulness, Le Labo is recruiting a Field Director for the East Coast region.
This role is based in Brooklyn and drives East Coast business and operations, overseeing a team of 4 Field Executive and a portfolio of 53 doors.
Le Labo Field Director is a Brand Ambassador who champions the values and culture of the brand.
Accountable to deliver retail sales targets in their region, the Field Director leads and executes the brand strategy at field level.
The Field Director reports to the VP Sales& Marketing.
PRIMARY
Responsibilities:
LEAD CHANNELS IN THE REGION TO ACHIEVE RETAIL PLAN AND PROFITABILITY TARGETS EXECUTING BRAND STRATEGY AND NURTURING BRAND CULTURE.
Drive a team of Field leaders to deliver sales targets and increase market shares in the region.
Preserve brand cult status in the market and nourish brand equity with local pertinence as defined in the North America strategy.
Provide true to brand experience across all channels, developing a team of strong talents and nurturing the unique internal culture of the brand.
lmplement brand initiatives to remain relevant to core clients while reach new audiences.
Partner with the VP Sales, Education & Marketing to drive targeted growth and to implement the region strategy.
DELIVER SALES AND PROFITABILITY IN THE REGION- Collaborate with VP Sales & Marketing to create East Coast strategy plan, align on priorities across channels, execute plan- Lead retail sales for the East Coast region in FSS and Department stores doors- Drive Field team to deliver sales plans and maximize market share leveraging education and brand marketing strategies, and following the brand's anti-market standard roots.
- Deliver on-brand execution across all doors and all channels- Create plan to support the opening of new doors (hiring, education, partnerships, sampling), and lead the implementation of the brand's opening strategy, control the execution, measure results and provide feedbacs / learnings, - Successfully launch new products and seasonal programs across channels, provide sales analysis and insightful feedbacks - Support the Field Executive in the execution of virtual scent discovery journey masterclasses delivering on brand experience and driving high productivity.
- Identify business opportunities and strategic changes to improve profitability (assortment updates, new partnership, wholesale, staffing structure )- Manage demo for the region, allocate ressources in alignment with budget- Stays current with consumer needs, changing trends, market segment, economic indicators, and competitors.
- Review sales estimate, identify risk and opportunities to deliver estimates.
- Analyze sales, monitor and understand KPI, coach Field team and redirect efforts to achieve monthly targets.
- Partner closely with VP Sales & Marketing for new launches forecastsSTORE OPERATIONS - Partner with ED store operation to ensure brick and mortar doors are compliant with brand's policies and processes, drive teams to achieve 100% compliancy- Oversees the execution of new launches, display and visual merchandising, drive teams to maintain look & feel of boutiques and counters as per brand's guidance- Provide feedback and challenge existing processes and policies to identify improvements and optimizations - Control the execution of monthly inventory counts to ensure accurate track of inventory and reduce shrinkage rate - Lead FESM to plan relevant stock to achieve target salesRECRUITMENT, TALENT DEVELOPMENT & EDUCATION- Lead the team to preserve the unconventional profile of the Souls (in FSS) in hiring the right talent as key champions of the brand, embodying the brand lifestyle and values.
- Develop excellence in recruitment, hire on-brand talents highly skilled to deliver a true to brand experience at all times- Nurture and develop the Field Executive teams to champion the brand's lifestyle and values of kindness, empathy, inclusivity, and humility- Co-lead the Education and Event Trainer to deliver meaningful trainings, develop the skills and knowledge of teams and nurture the community of Souls.
Partner with Sr Manager of Education and Event on the trainer's schedule and align on priority - Monitor the training performance and impact on the team/marketRETAIL EXPERIENCE- Drive the Field team to deliver true to brand retail experience in nurturing and developing a team of talents.
Maintain performance and retention, ensuring in-store Souls immerse into Le Labo DNA and take clients through our Le Labo journey- Lead team to implement of all Visual merchandising across our doors in line with brand's guidelines.
Maintain on brand look and feel in FSS doorsMARKETING & AMENITIES- Accelerate the development of local amenities and partnership in the region; drive Field team to identify new opportunities to increase brand awareness and drive traffic to doors.
- Partner with marketing team on visual exposure in mall and FSS, loyalty marketing programs and activations- Work closely with brand amenities manager and Field Director to broaden brand awareness leveraging the alternative lifestyle marketing approach of the brandSTORE OPERATIONS- Achieve consistency of in store/counter procedures across all locations in the region and ensure all brand policies and processes are understood and followed - Support monthly inventory counts execution to ensure accurate track of inventory and reduce shrinkage rate - Lead FE and SM to plan relevant stock to achieve target sales - Be the champion of Revel POS system to support teams coming with solutions when necessaryREPORTING- Provide comprehensive reports to management on the region performances at channel and door level- Analyze performances of new launches, key shopping moments programs, KPI, - Deliver monthly analysis on business performances highlighting opportunities and actions plansCHAMPION AND STEWARD Le Labo VALUES- Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission.
- Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions.
- Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo.
- Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world.
- Exude passion for Le Labo and deeply appreciate, understand the Brand DNA- Drive awareness and sales of refill program- Ensure deep diversity & inclusion focus and understanding for client interactionsThe anticipated base salary range for this position is $MIN 120,000 to MAX $180,000.
Exact salary depends on several factors such as experience, skills, education, and budget.
Salary range may vary based on geographic location.
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, The Est e Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others.
Many of these benefits are subsidized or fully paid for by the company.
Qualifications:
QUALIFICATIONS & SKILLSAnticipated Base Salary Range $120,000 - $180,000 (Depending on qualifications, skills, experience and/or budget).
In addition, The Est e Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time.
In addition, the Company maintains highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s))- Minimum requirement of 8 succesful years of professional experience in Multi-channel management role or equivalent in relevant industry/ field.
- Strong business drive, result driven- Think strategically- Lead by example, possess a strong work ethic - Inspirational leader and educator- Entrepreneurial mindset, hands on, problem solver - Superb ability to manage multiple projects and missions at the same time - Ability to work in a fast-paced environment- Displays elevated attention to detail - Sensitive to craftsmanship- Available to travel and open to work on weekends, holidays if necessary - Excel, PowerPoint proficient Recommended Skills Manage Sale Team Business Development Implement Sale Strategy Create Sale Plan Sales Process Training Negotiation Estimated Salary: $20 to $28 per hour based on qualifications.
Le Labo stands for the lab in French:
Each of our boutique's function like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients in order to awaken their olfactory system and trigger emotions.
We freshly hand-blend our fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client.
Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company.
We work with a community of craftspeople who shape our world:
the flower harvesters, the local family farms, the candle hand-pourers, the reclaimed wood artisans, the lab technicians etc.
Joining Le Labo means joining a scented Revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches.
Being able to nurture our small roots and artisanal ethos while scaling our actions to become big and reach more people is our current balancing act for which we need support.
Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.
JOB SUMMARYLe Labo is expanding with the opening of new boutiques and corners.
To support this expansion preserving the values of our unique business model and mission of slow perfumery, craftsmanship approach and mindfulness, Le Labo is recruiting a Field Director for the East Coast region.
This role is based in Brooklyn and drives East Coast business and operations, overseeing a team of 4 Field Executive and a portfolio of 53 doors.
Le Labo Field Director is a Brand Ambassador who champions the values and culture of the brand.
Accountable to deliver retail sales targets in their region, the Field Director leads and executes the brand strategy at field level.
The Field Director reports to the VP Sales& Marketing.
PRIMARY
Responsibilities:
LEAD CHANNELS IN THE REGION TO ACHIEVE RETAIL PLAN AND PROFITABILITY TARGETS EXECUTING BRAND STRATEGY AND NURTURING BRAND CULTURE.
Drive a team of Field leaders to deliver sales targets and increase market shares in the region.
Preserve brand cult status in the market and nourish brand equity with local pertinence as defined in the North America strategy.
Provide true to brand experience across all channels, developing a team of strong talents and nurturing the unique internal culture of the brand.
lmplement brand initiatives to remain relevant to core clients while reach new audiences.
Partner with the VP Sales, Education & Marketing to drive targeted growth and to implement the region strategy.
DELIVER SALES AND PROFITABILITY IN THE REGION- Collaborate with VP Sales & Marketing to create East Coast strategy plan, align on priorities across channels, execute plan- Lead retail sales for the East Coast region in FSS and Department stores doors- Drive Field team to deliver sales plans and maximize market share leveraging education and brand marketing strategies, and following the brand's anti-market standard roots.
- Deliver on-brand execution across all doors and all channels- Create plan to support the opening of new doors (hiring, education, partnerships, sampling), and lead the implementation of the brand's opening strategy, control the execution, measure results and provide feedbacs / learnings, - Successfully launch new products and seasonal programs across channels, provide sales analysis and insightful feedbacks - Support the Field Executive in the execution of virtual scent discovery journey masterclasses delivering on brand experience and driving high productivity.
- Identify business opportunities and strategic changes to improve profitability (assortment updates, new partnership, wholesale, staffing structure )- Manage demo for the region, allocate ressources in alignment with budget- Stays current with consumer needs, changing trends, market segment, economic indicators, and competitors.
- Review sales estimate, identify risk and opportunities to deliver estimates.
- Analyze sales, monitor and understand KPI, coach Field team and redirect efforts to achieve monthly targets.
- Partner closely with VP Sales & Marketing for new launches forecastsSTORE OPERATIONS - Partner with ED store operation to ensure brick and mortar doors are compliant with brand's policies and processes, drive teams to achieve 100% compliancy- Oversees the execution of new launches, display and visual merchandising, drive teams to maintain look & feel of boutiques and counters as per brand's guidance- Provide feedback and challenge existing processes and policies to identify improvements and optimizations - Control the execution of monthly inventory counts to ensure accurate track of inventory and reduce shrinkage rate - Lead FESM to plan relevant stock to achieve target salesRECRUITMENT, TALENT DEVELOPMENT & EDUCATION- Lead the team to preserve the unconventional profile of the Souls (in FSS) in hiring the right talent as key champions of the brand, embodying the brand lifestyle and values.
- Develop excellence in recruitment, hire on-brand talents highly skilled to deliver a true to brand experience at all times- Nurture and develop the Field Executive teams to champion the brand's lifestyle and values of kindness, empathy, inclusivity, and humility- Co-lead the Education and Event Trainer to deliver meaningful trainings, develop the skills and knowledge of teams and nurture the community of Souls.
Partner with Sr Manager of Education and Event on the trainer's schedule and align on priority - Monitor the training performance and impact on the team/marketRETAIL EXPERIENCE- Drive the Field team to deliver true to brand retail experience in nurturing and developing a team of talents.
Maintain performance and retention, ensuring in-store Souls immerse into Le Labo DNA and take clients through our Le Labo journey- Lead team to implement of all Visual merchandising across our doors in line with brand's guidelines.
Maintain on brand look and feel in FSS doorsMARKETING & AMENITIES- Accelerate the development of local amenities and partnership in the region; drive Field team to identify new opportunities to increase brand awareness and drive traffic to doors.
- Partner with marketing team on visual exposure in mall and FSS, loyalty marketing programs and activations- Work closely with brand amenities manager and Field Director to broaden brand awareness leveraging the alternative lifestyle marketing approach of the brandSTORE OPERATIONS- Achieve consistency of in store/counter procedures across all locations in the region and ensure all brand policies and processes are understood and followed - Support monthly inventory counts execution to ensure accurate track of inventory and reduce shrinkage rate - Lead FE and SM to plan relevant stock to achieve target sales - Be the champion of Revel POS system to support teams coming with solutions when necessaryREPORTING- Provide comprehensive reports to management on the region performances at channel and door level- Analyze performances of new launches, key shopping moments programs, KPI, - Deliver monthly analysis on business performances highlighting opportunities and actions plansCHAMPION AND STEWARD Le Labo VALUES- Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission.
- Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions.
- Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo.
- Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world.
- Exude passion for Le Labo and deeply appreciate, understand the Brand DNA- Drive awareness and sales of refill program- Ensure deep diversity & inclusion focus and understanding for client interactionsThe anticipated base salary range for this position is $MIN 120,000 to MAX $180,000.
Exact salary depends on several factors such as experience, skills, education, and budget.
Salary range may vary based on geographic location.
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, The Est e Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others.
Many of these benefits are subsidized or fully paid for by the company.
Qualifications:
QUALIFICATIONS & SKILLSAnticipated Base Salary Range $120,000 - $180,000 (Depending on qualifications, skills, experience and/or budget).
In addition, The Est e Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time.
In addition, the Company maintains highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s))- Minimum requirement of 8 succesful years of professional experience in Multi-channel management role or equivalent in relevant industry/ field.
- Strong business drive, result driven- Think strategically- Lead by example, possess a strong work ethic - Inspirational leader and educator- Entrepreneurial mindset, hands on, problem solver - Superb ability to manage multiple projects and missions at the same time - Ability to work in a fast-paced environment- Displays elevated attention to detail - Sensitive to craftsmanship- Available to travel and open to work on weekends, holidays if necessary - Excel, PowerPoint proficient Recommended Skills Manage Sale Team Business Development Implement Sale Strategy Create Sale Plan Sales Process Training Negotiation Estimated Salary: $20 to $28 per hour based on qualifications.
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